Hi. We're Baker Street.

Let Us Accelerate Your Online Enrollment.

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Connecting You To The Right Prospects

We strive to connect your institution's brand and message with the potential students who need to see it. At Baker Street, we have culminated years of experience advertising within the education field! We specialize in promoting, marketing, and increasing enrollment within online learning programs.

We do this using a process that we call the Accelerator System, which is an all-inclusive and evolving method we have created here at Baker Street in order to produce living identities and campaigns that evolve constantly through optimization and adjustment.

The Accelerator System may seem complex, but what sets Baker Street apart at the core is that we don't just create identities and campaigns. Publication is step one, but from there we nurture and evolve your identity and campaign to best fit the demographic of your students.

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Introducing The Accelerator Program!

The Accelerator System is a detailed eight-step process where we get to know you and learn your target audience on a deeper level. Our proven 8-step process is a melding of research, data, and sheer creativity. We use it to deliver your ideal student. Check it out!

Brand Persona

We have to know who you are to know who you want to bring in, and more importantly to know how to present your image. The worst things we could do is show potential students something drastically different from what they’ll get.

The Design

At heart, we’re a creative firm and using the information we gather from the previous steps, our team of skilled graphic design professionals works to craft visual systems and meaningful concepts that get to the core of what your potential students want.

Asset Development

Graphics. Colors. Messages. Taglines. A good campaign is composed of these assets and more. Once the idea is pinned down, we bring it to life.

Analytical Genius

Using Google Analytics and traffic source data, we closely monitor each campaign to ensure that you are reaching the right people. We are able to evaluate how ads perform, as well as acquire quantitative data which we use for crafting the next message.

Student Persona

After we know who you are, we delve in and research who your students are. This step lets us build an in depth persona of exactly what your typical student looks like so that we can build our marketing campaigns around them.

Your Campaign

Now for the fun part. We use your brand personality and insights about your audience to develop a memorable campaign. This is your calling card, and the best ones grow and evolve alongside your brand.

Campaign Delivery

Where are your potential students looking? What media do they use? We research and select delivery channels that will most effectively connect with your potential students.

Optimize & Repeat

Staying memorable and relevant to your potential students means being agile. As new data becomes available, we revise your campaign as needed and redeploy. Even a successful campaign needs to be monitored and nurtured.

Brand Persona

We have to know who you are to know who you want to bring in, and more importantly to know how to present your image. The worst things we could do is show potential students something drastically different from what they’ll get.

Student Persona

After we know who you are, we delve in and research who your students are. This step lets us build an in depth persona of exactly what your typical student looks like so that we can build our marketing campaigns around them.

The Design

At heart, we’re a creative firm and using the information we gather from the previous steps, our team of skilled graphic design professionals works to craft visual systems and meaningful concepts that get to the core of what your potential students want.

Your Campaign

Now for the fun part. We use your brand personality and insights about your audience to develop a memorable campaign. This is your calling card, and the best ones grow and evolve alongside your brand.

Asset Development

Graphics. Colors. Messages. Taglines. A good campaign is composed of these assets and more. Once the idea is pinned down, we bring it to life.

Campaign Delivery

Where are your potential students looking? What media do they use? We research and select delivery channels that will most effectively connect with your potential students.

Analytical Genius

Using Google Analytics and traffic source data, we closely monitor each campaign to ensure that you are reaching the right people. We are able to evaluate how ads perform, as well as acquire quantitative data which we use for crafting the next message.

Optimize & Repeat

Staying memorable and relevant to your potential students means being agile. As new data becomes available, we revise your campaign as needed and redeploy. Even a successful campaign needs to be monitored and nurtured.

GET IN TOUCH

Some Of Our Services Include:

Identity Services

While often overlooked, branding and strategy are the most important parts of your urgent care and the very first step of our Accelerator System. Here’s what’s involved in this crucial step:

• Identifying & Maintaining Brand Persona
• Identifying & Maintaining Student Persona
• Identifying & Maintaining Core Values
• Identifying & Refining Target Audience
• Identifying Key Competitors
• Identifying & Refining Market Category
• Tagline Development
• Logo & Logotype Design
• Visual Identity Design
• Style Guide Creation & Maintenance

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Promo & Print Services

From flyers and posters to promotional magnets and announcement emails, we provide everything that you need to make sure your institution is cohesive inside and out! The services we offer include:

• Print Collateral (cards, flyers, posters, etc.)
• Marketing Materials (brochures, magnets, etc.)
• Signage
• Environmental Design (outdoor signage & displays)
• Photography
• Videography
• Copywriting
• Daily Art Direction
• Digital Illustration
• Photo Editing & Manipulation
• Email Design
• Social Media Page Design

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Interactive Services

Our websites and interactive online collateral are beautifully crafted digital messengers for your institution that are fluid in their design and intuitive in nature making them easily navigable for your potential students. Here's a taste of what we have to offer:

• Website Design
• Website Prototyping
• Website Development
• Website Maintenance
• Search Engine Optimization

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Digital Advertising Services

This is the meat & potatoes of what we do, the point at which we start earning your institution loyal students and re-marketing to them consistently.

Through these services, we are able to build and publish tailored digital campaigns that portray the voice of your institution and extend it to the potential students that need to hear it!

• Google Display Ad Campaigns
• Google Search Ad Campaigns
• YouTube Display & Video Ad Campaigns
• Facebook Display Campaigns
• Facebook Video Campaigns
• Instagram Display Campaigns
• Snapchat Geofilters
• Weekly Analytics Reporting
• Weekly Campaign & Targeting Optimizations
• Conversion Tracking & Reporting
• Google Review Tracking

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Traditional Advertising Services

Traditional marketing may be a tool of the past, but it is far from dead. In fact, direct-mail and newspaper advertising are making a comeback. Here at Baker Street, we monitor your institution's traffic source location(s) and implement traditional marketing methods based on the receptiveness and characteristics of your community and students! Our Traditional Marketing includes:

• Radio Broadcast Advertising
• Television Advertising
• Outdoor Advertising
• Newspaper Advertising

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Some schools that have seen success from our services.

The Faulkner University logoThe Tuskegee University logoThe Southern Prep Academy logoThe Southern Union interlocking logo.

See Our Process In Action

Faulkner University has been a long-standing client of Baker Street, and we've been managing their prospect emails for the entirety of that time. These emails are received after a form has been filled out on the website. In order to get people to fill out these forms, we took to social media to promote Faulkner's programs of study; specifically the Online MBA, MSM, and undergraduate degree programs. This created a formula for growth.

VIEW THE CASE STUDY
Faulkner University Case Study image

Interested? Have a question?
Get in touch to learn more!

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